BEHIND THE BRAND

About Us - Minimalology

 

MINIMALOLOGY is a portmanteau (blend) of two words, Minimalistic Ideology. Minimalistic can be used to describe anything that has been stripped down or simplified to its essential components, including music, visual art, or a lifestyle; ideology on the other hand, is a set of opinions or beliefs of a group or an individual. Thus, the name of the brand - Minimalology identifies the belief of the creators in the simplicity of nature.

We believe in nature. We believe in the smallest, beautiful aspects of life that we take for granted. And, because of that belief, we use only 100% natural and eco-friendly fabrics when making our clothes. Keeping simplicity as the core we took the initiative of making clothes that are made purely from natural fabrics. And not just natural fabrics - beautiful fabrics from all over the world.

We go the extra mile to create designs which are more than just aesthetic. We want our customers to feel confident in their choice of clothing and not have itchy or suffocating experience. Natural fabric, less or no washing, and sustainable fabrics are a few factors that we consider while designing our garments.

We believe in the authenticity of designs. Hence, all our collections are hand-made with a lot of care and a focus on accuracy. The clothes are designed to be sustainable and give the wearer some sort of connection to the piece they're wearing.

Designs and Fabric's centuries of culture are woven into every material; into every thread. Because of this, each purchase for a shirt or top you get to make new memories with someone in another part of the globe.

Come Join us in this journey and let’s experience the freshness from Mother Nature.